Wissenschaft|25. August 2023

Behavioral Strategy


Purpose: Behavioral strategy, as a cognitive-and social-psychological view on strategic management, has gained increased attention. However, its conceptualization is still fuzzy and deserves an in-depth investigation. The authors aim to provide a holistic overview and classification of previous research and identify gaps to be addressed in future research.

Design/methodology/approach: The authors conducted a systematic literature review on behavioral strategy. The final sample includes 46 articles from leading management journals, based on which the authors develop a research framework.

Findings: The results reveal cognition and traits as major internal factors. Besides, organizational and environmental contingencies are major external factors of behavioral strategy.

Originality/value: To the authors‘ best knowledge, this is the first holistic systematic literature review on behavioral strategy, which categorizes previous research.


Hesselbarth, I., Alnoor, A., & Tiberius, V. (2023). Behavorial strategy: a systematic literature review and research framework. Management Decision, 61(9), 2740-2756. doi:0.1108/MD-09-2021-1274